MOM-MADE FOR KIDS: Dr. Janelle Holden, a Mom and Pediatric Dentist, knows how difficult it can be to get children to brush. So, she created a great tasting, safe, and effective toothpaste that will get kids to brush their teeth!, FANTASTIC CHOCOLATE TASTE: Our Chocolate Toothpaste is meant for anyone who simply LOVES chocolate! With great flavor bursting out of the bottle, it tastes like Chocolate Ice Cream., NO MINT TASTE: Tanner’s Toothpaste is great for kids with sensitivity issues normally found in minty/cinnamon toothpastes. There is ZERO mint taste., SUGAR & GLUTEN FREE: Tanner’s Toothpaste is NOT 100% natural, but it does not contain Saccharin, Sodium Lauryl Sulfate, Artificial Colors. Sweetened with Natural Xylitol which is found in berries, vegetables, and birch trees., FLUORIDE TOOTHPASTE: This toothpaste DOES contain Fluoride.